I question where the ladies of beer are hiding, when I am at a tasting, talking to sales reps, going to homebrew events..I mean really...there are many times where I am the only girl in the room. I understand that it is still a male dominated and often stereotypically geared towards men. But with the most buying power in the house hold why women aren't more aggressively marketed and catered to is beyond me. It's starting to make me seriously angry when someone tells me their wife doesn't like beer events.
Really?
It's unfortunate how many times reps and sales people barely look me in the eye, let alone listen to my questions. If I get the ' little lady' speech one more time I will scream.
At a sales event for a distributor, I was talk to like I was stupid about beer- even though I was ordering several cases of this guy's beer. He proceeded to tell my husband, as he barely looked at me, how 'a little lady like myself might even like a dark beer if I tried it.' I almost fell over when he asked my husband about the malts used in some beers only for him to turn to me and correct the sales rep by saying 'she's the brewer, I would ask her.'
The ladies of beer need to take a step forward and start demanding better. Better beer, better events, and more emphasis placed on them in marketing.
Seriously people...seriously
